Anybody who follows George Takei on Twitter can inform you that Star Trek‘s unique Sulu just isn’t a fan of President Donald Trump. However he’s discovered a brand new method to specific that criticism — not simply in tweets, interviews and op-eds, but additionally in an augmented actuality app referred to as Home of Cats.
The app was in-built partnership with Montreal-based improvement firm BMAD, and it permits customers to work together animated animal characters like Trumpy Cat, Meowlania, Vladdy Putin and Lil’ Rocket Pug. They’ll add their very own voice recordings, superimpose the animals on actual environments and take photographs with them — Takei steered together with Trumpy Cat in photographs of real-world protests.
Once I requested the place the thought got here from, Takei had a easy rationalization : “The Web loves the mixture of politics and cats.”
Whereas the app appears to be like fairly foolish, Takei made the by-now-commonplace commentary that satire is having a tough time maintaining with the each day information.
We spoke shortly after Trump had his press convention with Vladimir Putin — setting off this week’s cycle of criticism, denial and lacking double negatives — and Takei instructed me, “No augmented actuality may have created the true actuality of what we noticed this morning: Donald Trump standing shoulder-to-shoulder with Vladimir Putin … his denial of the assault on the core exercise of our democratic system.”
Takei added that humor is a key ingredient in getting a severe message out into the world. He’s pointed to his embrace of memes (significantly Grumpy Cat) as one of many predominant drivers of his recognition on social media, which in flip provides him an even bigger platform for his political opinions.
“I’m a political activist — I’ve been since I used to be a teen, largely due to my childhood incarceration behind American barbed wire fences,” Takei mentioned. He mentioned his social media presence is supposed to be an extension of that activism, however, “I discover that if I’m documenting the reality, individuals are nodding off. [So] I attempt to type of inject somewhat humor into it.”
The app prices 99 cents, and there are plans for subscription content material as properly. It may appear unusual to pay cash for a satirical cat app, however understand that a few of the earnings will go to Refugees Worldwide.
“Making a mockery of this specific individual goes to be a really efficient device,” Takei mentioned. “We’ll have enjoyable whereas we additionally accomplish our mission to make this a greater America.”